People worldwide care about wellness now more than ever. Rather than focusing on finding treatment after a health concern has already arisen, consumers are increasingly taking a sophisticated approach to their health - by focusing on not just fitness and nutrition but also overall physical, mental, emotional, and spiritual wellness.
A study done by McKinsey found that people view their health as six different categories:
The same study found that the substantial majority of wellness consumers around the world prioritize personalization when it comes to finding services. People want to be able to easily find wellness resources tailored to their personal needs. These added dimensions to overall well being means consumers are seeking out wellness services that align with their holistic approach - but where do they start the search for options that work for them?
50% of consumers who need care don’t end up finding it because seeking options is too difficult. This is a huge problem, and indicates the need for change in how consumers can find and access care. Many people who do go through with the process turn to the internet to find information, where sites and social media are flooded with misinformation provided by amateur health influencers and people who have an interest in wellness, but aren’t experts. A study conducted in 2018 found that consumers who turned to social media for health and wellness information dealt with disadvantages such as information overload, wasted time, negative feelings, doubts about online information credibility, and issues related to online interactions. This makes the wellness journey even more frustrating, as consumers are put through trial and error care options that do not work for them, and may experience burnout that discourages them from finding the care they need.
On the other hand, those same consumers indicated they initially turned to social media to find wellness information because it was convenient, user-friendly, it improved their health knowledge, empowered them, and provided social and emotional support.
What this tells us is that consumers prefer to find health and wellness information online, but experience intense negative side effects due to the lack of organization and credibility found on social media.
To combat this issue and stay aligned with what health and wellness consumers are seeking, providers need to adapt to these needs. Until now, there has been no social media platform made specifically for the purpose of providing health and wellness knowledge to consumers. PromptHealth was created to solve this issue. Wellness providers can easily empower people with the educational resources they need to make informed decisions about their health, and consumers can access this information in different engaging formats without worrying about the credibility of the resources provided.
Rather than being overwhelmed with health and wellness information, consumers can engage with content that aligns with their personal needs through easy to access categories and subcategories. Further, rather than finding information and then having to seek a service provider separately, consumers can connect with the provider that posted helpful content directly all in one place.
Finding care shouldn’t be hard, complicated, or frustrating. The wellness journey should be empowering, and PromptHealth’s providers are here to help.