SEO for Health and Wellness: The Good, The Bad, & The Solution
The health and wellness industry has consistently been growing. Though this is good news for professionals who provide wellness services or companies who sell health products, it also means that the market has become saturated with hundreds - if not thousands - of care options for health seekers.
When searching for treatment options, people often do not know where to turn and end up blindly searching for care on Google, which seems okay at first. However, a deeper look into this process reveals that people often settle for care that either does not address their exact needs, or does not fit in with their lifestyle. When you search for treatments for a concern on the internet, you are automatically redirected to the information that has either been promoted, or has been optimized to match the keywords you input. This means that although there are many solutions to a problem, only a fraction of those solutions are accessible to people looking for information online.
Take this case, for example. Jasmine, product manager at PromptHealth and mental health advocate, struggled with depression for years before taking the steps to get help. She spent some time searching for potential care online and only found information regarding counselling, therapy, and psychiatry. After speaking to her doctor, Jasmine began seeing a counsellor. After months of treatment, she found herself in the same place as she was when she began and went back to her doctor, who then suggested a therapist and also prescribed medication for her mood disorder. Once again, Jasmine found that she was not seeing improvement in her mood but continued to follow the treatment plan her therapist and doctor provided. After two full years of sticking to the plan, Jasmine happened to speak to a friend who had recently started school for holistic nutrition.
After learning about the field, she decided to find a nutritionist who helped her create a diet plan based on her preferences. Jasmine did not know that specialized nutrition could help her mood disorder, but finally began seeing improvement in her mental health after almost three years of receiving what she thought was the best treatment for her disorder. After researching the link between diet and depression, Jasmine found that what you eat in fact does play a huge role in how your mood fluctuates, and that nutritionists and dieticians are indeed an accredited resource for treating certain mental health concerns.
Although popular treatment methods for health concerns such as depression are helpful and work for many, Jasmine’s experience shows that there is a lack of knowledge around all potential treatment options. Therapy and medication did work to an extent, but people deserve to access all their treatment options before deciding which one, or which combination of options, they want to opt for. Waiting months, or even years like in Jasmine’s case, to be effectively treated is not ideal for any health concern.
This poses two questions: how do people know which option of care is best for them, and how do health professionals make people aware of all their services?
The answer to both of these questions lies in effective online presence. Health and wellness professionals need to be putting their services and their purpose at the forefront of their brand, and need to be accessible to people searching for this information. The easiest way to do this is search engine optimization - or SEO. SEO ensures that when people are searching for treatment options for a specific health concern, the site or service that matches the search will show up first. However, this poses another issue for health and wellness professionals: how do you compete with the bigger, often virtual companies offering health services who pay thousands of dollars for their SEO?
Google will only show people a fraction of their options, which is not an effective way to find care that works. People need to be able to find their different options quickly and easily, without having to scroll through dozens of pages. One solution is to be part of an exclusive community that people turn to for trusted professionals and care options. We often hear from professionals that they already have a website, or are part of an online directory. Though these things are great, making yourself available across all platforms is the only way to truly be accessible. A simple way to increase your SEO without spending thousands of dollars is to take advantage of the different platforms that promote health and wellness solutions. For example, if you have a website, the more times your website link shows up on a different site such as a directory or network like PromptHealth, the higher your site will rank when people search for services.
Providing health and wellness to Canadians is a joint effort. Though different professionals and companies work independently, it is safe to say that the ultimate goal of the industry is to aid people in their journey to health. Forming a collective community of professionals from whom people can easily access care is PromptHealth’s goal. If you want to be part of the community and help us reach more Canadians with care options, sign up as a registered professional on our site today.